Theory 59: Six staged model of communication effects

Number of Constructs: 22
Number of Triples: 31

Theory triples

• Exposure to a message influences Comprehension
• Exposure to a message influences Identification with messenger
• Role modelling influences Self-efficacy
• Preparation transitions to Validation
• Validation transitions to Action
• Action influences Maintenance
• Contemplation transitions to Preparation
• Maintenance transitions to Action
• Exposure to a message influences Parasocial interaction
• Role modelling influences the 'Validation' to 'Action' Transitions to relationship
• Exposure to a message influences Role modelling
• Comprehension influences Understanding of a message
• Identification with messenger influences Perception of message relevance
• Parasocial interaction influences Self-efficacy
• Role modelling influences Assessment of pros and cons of alternative attitudes / behaviours
• Assessment of pros and cons of alternative attitudes / behaviours influences Persuasion
• Sucessful experience influences the 'Maintenance' to 'Action' Transitions to relationship
• Social support influences the 'Maintenance' to 'Action' Transitions to relationship
• Role modelling influences Interpersonal communication with peers, partners and / or experts
• Interpersonal communication with peers, partners and / or experts influences Social support
• Interpersonal communication with peers, partners and / or experts influences the 'Preparation' to 'Validation' Transitions to relationship
• Availabilty / accessibilty of necessary services influences the 'Validation' to 'Action' Transitions to relationship
• Pre-contemplation transitions to Contemplation
• Behavioural Intention influences the 'Contemplation' to 'Preparation' Transitions to relationship
• Interpersonal communication with peers, partners and / or experts influences Persuasion
• Message Awareness influences the 'Pre-contemplation' to 'Contemplation' Transitions to relationship
• Interpersonal communication with peers, partners and / or experts influences the 'Validation' to 'Action' Transitions to relationship
• Perception of message relevance part of Message Awareness
• Understanding of a message part of Message Awareness
• Persuasion part of Behavioural Intention
• Self-efficacy part of Behavioural Intention

Theory constructs and annotations

• Exposure to a message
• Comprehension Learning process through which the educational content (e.g. of a communication) is understood [ BCIO:006110 (Comprehension) 59 ]
• Identification with messenger The process through which one begins to see oneself in the role of another person and empathises with the circumstances of that person [ BCIO:050862 (Empathising) 59 ]
• Role modelling The process of emulating a behaviour displayed by another individual whom one identifies with or admires [ GO:0098596 (Imitative learning) 59 70 ]
• Self-efficacy The degree to which one believes that one can control one's future [ BCIO:006022 (Belief about control over one's future) 59 ]
• Preparation Stage at which one intends to make a change in behaviour [ BCIO:006016 (Behavioural intention) 59 1 66 14 73 72 23 77 69 52 81 74 79 80 3 24 18 ]
• Validation Stage at which one intends to make a change in behaviour [ BCIO:006016 (Behavioural intention) 59 1 66 14 73 72 23 77 69 52 81 74 79 80 3 24 18 ]
• Action Stage at which one is committed to making a behaviour change and is actively engaged in the process of behaviour change [ BCIO:050477 (Having enacted a behaviour) 59 44 82 ]
• Maintenance Stage at which one has adopted the behaviour change, incorporated it into one’s life, and tries to prevent a relapse to previous behaviour [ BCIO:050805 (Behaviour pattern maintenance) 59 26 82 44 29 ]
• Contemplation Stage at which one is aware of a problem and weighs the pros and cons of the behaviour change required to overcome it [ BCIO:050493 (Undecidedness about enacting a behaviour) 59 44 82 ]
• Parasocial interaction The degree to which an audience or individual develops a perceived interpersonal relationship with a media character
• Understanding of a message The act of knowing and understanding the educational content (e.g. of a communication) [ BCIO:006110 (Comprehension) 59 ]
• Perception of message relevance The perception of a message as relevant or not relevant [ BCIO:006028 (Belief about message relevance) 59 ]
• Assessment of pros and cons of alternative attitudes / behaviours Decisional balance constructed by individuals relating to the relative advantages and disadvantages of alternative behaviours [ BCIO:006116 (Decision-making) 59 58 34 53 ]
• Persuasion An active attempt by one person to change another person's attitudes, beliefs, or emotions (e.g. in relation to the benefits of the behaviour) [ BCIO:006099 (Social influence behaviour) 59 , BCIO:033000 (Behaviour change technique) 59 , BCIO:044114 (Persuasive communication style) 59 49 33 29 60 32 30 80 ]
• Sucessful experience
• Social support The provision of assistance or comfort to individuals in relation to maintaining change [ BCIO:007028 (Social support BCT) 59 34 ]
• Interpersonal communication with peers, partners and / or experts [ BCIO:036034 (Human communication behaviour) 59 4 12 78 ]
• Availabilty / accessibilty of necessary services The extent to which relevant services (e.g. family planning services) are easily available/accessible [ BCIO:006086 (Behavioural opportunity) 59 73 25 1 32 11 4 60 67 65 8 74 66 41 5 77 56 9 12 79 ]
• Pre-contemplation Stage at which there is no intention to change behaviour and one may be unaware that a need to do so exists [ BCIO:050492 (Unawareness of a behaviour) 59 44 82 ]
• Behavioural Intention A conscious decision to pursue the behaviour change [ BCIO:006016 (Behavioural intention) 59 1 66 14 73 72 23 77 69 52 81 74 79 80 3 24 18 ]
• Message Awareness

Theory illustration

Theory Reference

• Vaughan, P.W., & Everett, E.M. (2000). A Staged Model of Communication Effects: Evidence from an Entertainment-Education Radio Soap Opera in Tanzania. Journal of Health Communication, 5(3), 203-227.